Arabella London launches A.M by Arabella

We are excited to announce that our eagerly awaited first capsule collection, A.M by Arabella has launched. 


Arabella London has perfectly captured the new swimwear space. Stand out, form fitting multi-functional pieces work beautifully on the beach and move seamlessly into the evening.

With every piece in the collection crafted to have a transitional and trans-seasonal appeal, Arabella London has reinvented swimwear, taking the ‘underwear as outerwear’ trend up a gear. As seen on the SS17 catwalks at Victoria Beckham, Philip Lim, Tibi and Galliano, these on trend, modern ‘swimwear meets lingerie’ – “swimtimates” - are designed to sit beautifully under clothes; pairing as structured bras and tops under jackets, silk shirts, bias cut chiffon dresses, trousers and skirts.

A.M by Arabella combines both beach chic and evening glamour in one perfect fit with a collection that is at home on the catwalks as it is by the sea. Sculpted briefs define the waist, contoured bras have been uniquely crafted to provide both support and style whilst retaining elegance and structure. Secure gold clasps are integrated into the suits and adjustable straps guarantee the perfect fit and can be removed to immediately offer a new silhouette.

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