A Master of Structure

A master of structure, Arabella London has perfected the craftsmanship of supportive swimwear that is as equally comfortable as it is stylish. The carefully thought-out collection has been purposefully designed to flatter women of all ages, sizes and skin tones. The dream was to create beautiful swimwear that gave confidence to women in any stage of their life and to support them in the areas that they personally needed it to. This dream has become a

In contrast to other brands, Arabella London offers a fresh take on swimwear with designs that are constructed like lingerie. Each piece is structured, moulded and precision-cut to contour, support and complement natural
curves in dress sizes 4-14. The fit of each piece is dictated by the cup size rather than a generic body shape. The resulting effect is that buying a design by Arabella London feels like buying tailor-made swimwear.

Vacation-ready Confidence

The tops and bodysuits, which come in cup sizes A-DD/E, are finished with thoughtful details, such as wide, gently ruched shoulder-skimming straps, or an intricate scallop edge. Briefs come in a high or low waist, to suit your
style, and are cut with the brand’s signature ‘convex curve’ on the bottom, ensuring the perfect coverage and most flattering shape. Each piece is fully lined and finished with seamless edges, eliminating any squeezing, pinching
or tugging.

Arabella London’s modus operandi? To instil every woman with vacation-ready confidence and create swimwear that is exciting (and not nerve-wracking!) to slip into.